POW! Right Between the Eyes: Profiting from the Power of Surprise

By Andy Nulman
Pow! Radical new methods for reaching jaded, cynical consumers

Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!"

Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today's information economy, it doesn't matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise.

Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits.

On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today's smartest companies are winning big with surprises stories like:

- How Oprah's shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20%

- How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York's Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center

- How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween

Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world's largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world.

Don't forget to read the book's two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well...what did you expect?


NEWS & OPINION: PechaKucha #6

Posted January 8, 2010, 11:00 PM with category of Management & Workplace Culture
We begin another year of PechaKucha events in Milwaukee on February 23. This one will be different than past events in a number of ways. For one, it will be free - no ticket purchases through this site - just show up at the event. Read more

NEWS & OPINION: John Cleese

Posted March 11, 2009, 1:28 PM with category of Management & Workplace Culture
I swear there is nobody funnier than John Cleese. He created Fawlty Towers, one of the greatest television shows ever. He wrote the Foreword to Andy Nulman's great new book Pow! Read more

NEWS & OPINION: POW! Andy's trying out to be a rock bottom remainder.

Posted February 17, 2009, 8:30 PM with category of Marketing & Sales
Andy's book is due out at the end of the month. More Andy can be found here. Read more

JACK COVERT SELECTS: An Offer You Can't Refuse: 200 Free Pow! Books For Blogger

Posted January 19, 2009, 3:59 PM with category of Marketing & Sales
Earlier this month, we published a Jack Covert Selects on Andy Nulman's book POW! Right Between the Eyes. This week Andy is giving away 200 free copies of his book. Read more

JACK COVERT SELECTS: Jack Covert Selects - POW! Right Between the Eyes

Posted January 12, 2009, 4:03 PM with category of Management & Workplace Culture
POW! Right Between the Eyes: Profiting from the Power of Surprise by Andy Nulman, John Wiley & Sons, 240 pages, $24. 95, Hardcover, February 2009, ISBN 9780470405505 It is very rare to read the foreword of a business book and laugh so hard that you just had to tell as many friends as you could about it. Read more


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ISBN: 9780470405505

About the Hardcover

Publisher Wiley
Publish date 02/24/2009
Pages 244
ISBN-13 9780470405505
ISBN-10 0470405503
Language English

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