The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

By Helio Fred Garcia
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. "The Power of Communication" builds on the U.S. Marine Corps' legendary publication "Warfighting," showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda respond to events with speed and focus use the power of maneuver prepare and plan and put it all together, becoming a "habitually strategic" communicator."




    SHARE THIS
Embedicon
 
9780132888844
eBook
  • 9780132888844
  • 9780132888844

  Choose a format

Price: $27.99/ea
LIST PRICE: $34.99

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $27.99 20%
25 - 99 $24.49 30%
100 - 499 $22.74 35%
500 - 999 $22.04 37%
ISBN: 9780132888844

About the Hardcover

Publisher FT Press
Publish date 04/29/2012
Pages 295
Availability Available
ISBN-13 9780132888844
ISBN-10 013288884X
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.