The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

By Shlomo Benartzi, Jonah Lehrer
A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.

For example:
- You're more likely to add bacon to your pizza if you order online.
- If you read this book on a screen, you're less likely to remember its content.
- You might buy an item just because it's located in a screen hot spot, even if better options are available.
- If you shop using a touch screen, you'll probably overvalue the product you're considering.
- You're more likely to remember a factoid like this one if it's displayed in an ugly, difficult-to-read font.

Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.



    RELATED ARTICLES

NEWS & OPINION: The 2015 800-CEO-READ Business Book Awards Shortlist

Posted December 8, 2015, 8:58 AM with category of Publishing Industry
In which we announce our eight category winners, which become the finalists for our book of the year. Read more

NEWS & OPINION: Inside the Longlist: Personal Development

Posted November 25, 2015, 10:15 AM with category of Publishing Industry
Our Head of Sales and Author Services, Aaron Schleicher, dives into the Personal Development category and the best books of 2015. Read more

NEWS & OPINION: Inside the Longlist: Marketing

Posted November 17, 2015, 1:20 PM with category of Marketing & Sales
Our Marketing Director Blyth takes a look at the Marketing category of The 2015 800-CEO-READ Business Book Awards longlist. Read more

NEWS & OPINION: The 2015 800-CEO-READ Business Book Awards Longlist

Posted November 3, 2015, 8:00 AM with category of Publishing Industry
These 40 books—five selections across eight distinct categories—make up the 800-CEO-READ Business Book Awards Longlist. Read more

EXCERPTS: The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

Posted October 27, 2015, 9:30 AM with category of Innovation & Creativity
Behavioral economist Shlomo Benartzi tackles how we interact with the proliferation of the internet and screens in our everyday lives, and how they can be designed in a way that encourages us to make better decisions on them. Read more





    CONTRIBUTIONS


    SHARE THIS
Embedicon
 
9781591847861
eBook

  Choose a format

Price: $22.36/ea
LIST PRICE: $27.95

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $22.36 20%
25 - 99 $17.33 38%
100 - 249 $16.77 40%
250 - 499 $16.21 42%
500 - 999 $15.93 43%
ISBN: 9781591847861

About the Hardcover

Publisher Portfolio
Publish date 10/06/2015
Pages 256
ISBN-13 9781591847861
ISBN-10 1591847869
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.