Predictably Irrational: The Hidden Forces That Shape Our Decisions — Business Books in Bulk - 800-CEO-READ

Predictably Irrational: The Hidden Forces That Shape Our Decisions

    By Dan Ariely

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.


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Posted June 14, 2012, 2:04 PM with category of General Business
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EXCERPTS: Dan Ariely on Blogging

Posted May 20, 2010, 8:06 PM with category of General Business
In a sidebar from his new book, The Upside of Irrationality, Dan Ariely has a piece called "Blogging for Treats. " "Now think about blogging. The number of blogs out there is astounding, and it seems that almost everyone has a blog or is thinking about starting one. Read more

NEWS: In the Books - Off to the Printers V

Posted December 30, 2009, 5:54 PM with category of General Business
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NEWS: Tweet-a-tweet-Tweet Recap

Posted May 1, 2009, 7:05 PM with category of General Business
We posted quite a bit over on twitter this week. We tried pulling together what we saw people saying about business books, recommendations for business books and some ideas around the future of publishing at large. Here is the what we found: # Authors 4 #followfriday @gladwell @stevenbJohnson @danielpink @alanmwebber @jack_welch @suzywelch @johncmaxwell @tonyrobbins @Rich_Dad about 4 hours ago from web # RT @TalentAcquisit The Art of War by Sun Tzu is 1 of the best business strategy books. Read more


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ISBN 9780061958724
Language English
Publish Date 06/22/2009
Publisher HarperCollins