Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder and director of the Center for Advanced Hindsight. His work has been featured in many outlets, including the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and others. He lives in Durham, North Carolina, with his wife, Sumi, and their two creative children, Amit and Neta.
JACK COVERT SELECTS: Jack Covert Selects - The Honest Truth about Dishonesty
Posted June 14, 2012, 2:04 PM with category of General Business
The Honest Truth about Dishonesty: How We Lie to Everyone—Especially Ourselves by Dan Ariely, Harper, 304 pages, $26. 99, Hardcover, June 2012, ISBN 9780062183590
If Dan Ariely’s new book is anything like his last two, it will sell like gangbusters and enlighten a lot of people on a matter of the mind we take for granted, or don’t even stop to consider. And the book, The Honest Truth about Dishonesty, comes at a time when we can use some pause and reflection.
JACK COVERT SELECTS: Jack Covert Selects – Ten Steps Ahead
Posted March 11, 2011, 11:57 AM with category of General Business
Ten Steps Ahead: What Separates Successful Business Visionaries From the Rest of Us by Erik Calonius, Portfolio, 256 pages, $25. 95, Hardcover, March 2011, ISBN 9781591843764
There’s a lot of press being given to The Social Animal right now, a wonderfully written new book by David Brooks built around the latest research from numerous fields—most notably brain science and the unconscious mind. But there is another book coming out soon that also delves heavily into the latest research on brain science that we hope grabs your attention, Erik Calonius’s Ten Steps Ahead.
EXCERPTS: Dan Ariely on Blogging
Posted May 20, 2010, 8:06 PM with category of General Business
In a sidebar from his new book, The Upside of Irrationality, Dan Ariely has a piece called "Blogging for Treats. "
"Now think about blogging. The number of blogs out there is astounding, and it seems that almost everyone has a blog or is thinking about starting one.
NEWS: In the Books - Off to the Printers V
Posted December 30, 2009, 5:54 PM with category of General Business
Yesterday, you got a brief look into Rebecca Schlei Hartman's immense brain. Today, we will glimpse the bizarre workings of her husband's. Robbie Hartman is the author of one of my favorite lines in recent years:
Though I fully support guns, children, the flag and American entrepreneurship, I do not condone guns that shoot flags at children for money.
NEWS: Tweet-a-tweet-Tweet Recap
Posted May 1, 2009, 7:05 PM with category of General Business
We posted quite a bit over on twitter this week. We tried pulling together what we saw people saying about business books, recommendations for business books and some ideas around the future of publishing at large. Here is the what we found:
# Authors 4 #followfriday @gladwell @stevenbJohnson @danielpink @alanmwebber @jack_welch @suzywelch @johncmaxwell @tonyrobbins @Rich_Dad about 4 hours ago from web
# RT @TalentAcquisit The Art of War by Sun Tzu is 1 of the best business strategy books.