Predictably Irrational, Revised and Expanded Edition (Revised and Expanded)
By Dan Ariely
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
NEWS: Inside the Longlist: Finance & Economics
JACK COVERT SELECTS: Jack Covert Selects - The Honest Truth about Dishonesty
JACK COVERT SELECTS: Jack Covert Selects – Ten Steps Ahead
EXCERPTS: Dan Ariely on Blogging
NEWS: In the Books - Off to the Printers V
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