Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips
By Dave Knox
Predicting The Turn is your rule book for the new game of high-stakes business.
The Fortune 500 was first published in 1955, and since that time, 89 percent of the list has completely turned over. When the S&P 500 was launched in 1958, the average company remained in the index for roughly 61 years.
Today, an S&P 500 company is being replaced about once every two weeks.
It is no wonder that disruption and innovation are at the top of every executive agenda for the world’s largest companies. These leaders are trying to determine how to compete with a new breed of competitors that are playing the game by entirely different set of rules.
Dave Knox is Managing Director of WPP Ventures and Chief Marketing Officer of Rockfish, a WPP agency. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List. Dave was named to the iMedia 25 Class of Digital Innovators, CMO of the Year in the inaugural C-Suite Awards by Cincinnati Business Courier, and a “40 Under 40” by AdAge in 2015. Dave is a Managing Partner in the VC firm Vine St. Ventures and is the co-founder of The Brandery – one of the top ten startup accelerators in the country.
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