The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

By Carmine Gallo

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."
--Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard--and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:

  • Develop a messianic sense of purpose
  • Reveal the Conquering hero
  • Channel your inner Zen
  • Stage your presentation with props
  • Make it look effortless

With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

"No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."
--Rob Enderle, The Enderle Group

"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave


NEWS & OPINION: Icon + Icon, Intertwined

Posted August 26, 2011, 1:31 PM with category of Management & Workplace Culture
I typed my first high school papers, my first non-hand-written stories, on an electric typewriter--a hand-me-down from a cousin--on the floor of my childhood bedroom. But when I got to college, there was a bank of Apple IIe computers in the dorm's lab and over the years I often spent all night in the company of those small white boxes, a happy computer face greeting me each time I came back from the cafeteria full and ready to settle back down to the grind of churning out the multitude of 10-20 page papers required for every class every term. Entering grad school, I bought a Macintosh Performa so that I could write my stories and more of those papers at my apartment while eating ramen noodles. Read more

NEWS & OPINION: 7 Lessons From a Marketing Genius

Posted November 9, 2009, 9:55 PM with category of Management & Workplace Culture
Below is a recent article from Carmine Gallo, author of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. His article details seven points about what makes Mr. Jobs such an incredible marketer; words we can certainly all learn from. Read more


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ISBN: 9781259835889

About the Paperback

Publisher McGraw-Hill Education
Publish date 08/15/2016
Pages 288
ISBN-13 9781259835889
ISBN-10 125983588X
Language English

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