Presenting to Win: The Art of Telling Your Story (Updated, Expanded)
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly.discover common ground. and, together, decide to act. In this fully updated edition, Jerry Weissman, the world's #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what's in it for the audience. Weissman's techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it's your turn! What you must do to tell your story Focus before Flow: identifying your real goals and message The power of the WIIFY: What's In It For You Staying focused on what your audience really wants Capture your audience in 90 seconds. and never let go! Opening Gambits and compelling linkages Master the art of online Web conferencing Connecting with your invisible audience From brainstorming through delivery Crafting the Power Presentation, one step at a time
NEWS & OPINION: Presentations in Action
Posted May 19, 2011, 1:06 PM with category of Management & Workplace CultureWe all know a great presentation when we see it. With Jerry Weissman's new book, Presentations in Action, we get lessons from 80 great presentations about what makes them great. For those that have ever presented to a group, you're familiar with the myriad of issues one needs to address (and often realizes they missed once in front of the group - too late! Read more
NEWS & OPINION: Reviewing Reviews
Posted September 26, 2008, 4:30 PM with category of Management & Workplace CultureHeather Green has written a wonderful review of Jeff Howe's Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business for the September 29 issue of BusinessWeek. After observing that "Books about the crowd are becoming a crowd unto themselves," Green writes: What sets Howe's book apart is his focus on business, an examination of different crowdsourcing models, and a deep dive into academic research to explain why people work together. It's a welcome and well-written corporate playbook for confusing times. Read more
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