Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

By Mark Burton, Reed K Holden
Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.


    RELATED ARTICLES

NEWS & OPINION: New Excerpt - from Pricing with Confidence

Posted March 6, 2008, 6:58 PM with category of Management & Workplace Culture
There's a new excerpt up on the Excerpts blog. It's the summary of the book Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton. Holden and Burton show you how you can get everyone in your firm to feel 100% confident in your pricing--no matter what customers are saying or how fierce the competition. Read more

NEWS & OPINION: Excerpt from Pricing With Confidence

Posted March 6, 2008, 5:25 PM with category of Management & Workplace Culture
The following excerpt is a summary of Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table. From the publisher: "Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. Read more




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ISBN: 9780470197578

About the Hardcover

Publisher John Wiley & Sons
Publish date 03/01/2008
Pages 208
ISBN-13 9780470197578
ISBN-10 0470197579
Language English

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