Privacy in the Age of Big Data: Recognizing Threats, Defending Your Rights, and Protecting Your Family
Digital data collection and surveillance gets more pervasive and invasive by the day; but the best ways to protect yourself and your data are all steps you can take yourself. The devices we use to get just-in-time coupons, directions when we re lost, and maintain connections with loved ones no matter how far away they are, also invade our privacy in ways we might not even be aware of. Our devices send and collect data about us whenever we use them, but that data is not safeguarded the way we assume it would be. Privacy is complex and personal. Many of us do not know the full extent to which data is collected, stored, aggregated, and used. As recent revelations indicate, we are subject to a level of data collection and surveillance never before imaginable. While some of these methods may, in fact, protect us and provide us with information and services we deem to be helpful and desired, others can turn out to be insidious and over-arching. Privacy in the Age of Big Data highlights the many positive outcomes of digital surveillance and data collection while also outlining those forms of data collection to which we may not consent, and of which we are likely unaware. Payton and Claypoole skillfully introduce readers to the many ways we are watched, and how to adjust our behaviors and activities to recapture our privacy. The authors suggest the tools, behavior changes, and political actions we can take to regain data and identity security. Anyone who uses digital devices will want to read this book for its clear and no-nonsense approach to the world of big data and what it means for all of us.
The Pew Internet Research Center noted that 74% of teens use their cell phone for internet access and almost 25% of teens use cell phones almost exclusively to conduct their digital life on the internet. Parents and kids need a guide in the digital age and Payton and Claypoole are your new sherpas to protect your family. Although every chapter of the book has great advice for families, parents and kids should pay special attention to Chapter 6 - The Spy In Your Pocket. This chapter will help parents illustrate to their kids why their words and actions matter. Privacy in the Age of Big Data by Theresa Payton and Ted Claypoole will walk you through the solutions that can help your kids have fun while protecting their privacy and security. A must read for everyone!--Sue Scheff, author of Wit's End, co-author of Google Bomb, and Founder of Parents' Universal Resource Experts
People of all ages are increasingly confused about who is collecting their data and why the collection itself could lead to a loss of privacy. Privacy in the age of Big Data by Theresa Payton and Ted Claypoole provides a thoughtful and balanced view on how to harness the power of big data to make it work for you while maintaining the security and privacy of your company and your personal life. Unlike other books, they don't just leave you feeling a sense of dread, they walk you through the steps you can take to combat the threats, know your rights, and protect the privacy and security of your loved ones in the age of big data and surveillance. This book is a must read for all of us that live in this digital age.--Michele Borba, Ed.D., Child Media Expert, Educational Psychologist, and author of The Big Book of Parenting Solutions
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