Profit from the Core: A Return to Growth in Turbulent Times (Updated)
By Chris Zook
In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturnand that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today s executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully.
Zook and Allen explain how companies can:
Develop a strong, well-defined core and use it to establish a leadership position
Follow the golden rule of strategy: discourage competitors from investing in your core
Assess whether your core is operating at its full potential
Uncover hidden assets in your core that provide the seeds for new growth
Find a repeatable formula to apply core business strengths in adjacent markets
Building on powerful and proven ideas to meet today s formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without.
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About the Hardcover
|Publisher||Harvard Business School Press|
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