The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It s here; it s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? Choose the former, writes Rushkoff, and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.
In ten chapters, composed of ten commands accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate this new universe.
In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital ageand as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.
EDITOR'S CHOICE: Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity
Posted March 3, 2016, 2:00 PM with category of Innovation & Creativity
Douglas Rushkoff, in his usual expansive and incredibly erudite manner, dissects the digital economy and points a more considered way forward.
STAFF PICKS: The New Theseus and Novelty Minotaur
Posted February 29, 2012, 7:44 PM with category of Management & Workplace Culture
Theseus was always in search of his next adventure, choosing to travel overland to meet his father in Athens so he could clear the road of its notorious monsters and villains (such as Procrustes, who business book readers may recognize from Nassim Nicholas Taleb's Bed of Procrustes) rather than taking the safer sea route suggested by his grandfather. And when he learned that Athens was sending seven young men and seven women in war tribute each year to be devoured by the Minotaur—the half-bull, half man pet monster of the cruel King Minos of Crete—he decided he would be one of the fourteen to go, that he would try to rid the world of yet another monster.
Winifred Gallagher's recently released New: Understanding Our Need for Novelty and Change, explains the tendencies each of us has (or lacks) for novelty and new experiences—or neophilia—and what those tendencies mean for each of us and our collective future.
STAFF PICKS: Culture and The Innovator's Cookbook
Posted August 29, 2011, 9:30 PM with category of Management & Workplace Culture
When you booted up Windows 95, a man named Brian Peter George St. John le Baptiste de la Salle Eno made that experience more remarkable and memorable. He made the little league game at the end of the movie Traffic seem profound and timeless—a gentle, reassuring reminder that the universe is stitched together of individual, seemingly mundane moments.
JACK COVERT SELECTS: Jack Covert Selects – Program or Be Programmed
Posted January 13, 2011, 9:46 PM with category of Management & Workplace Culture
Program or Be Programmed: Ten Commandments for a Digital Age by Douglas Rushkoff, OR Books, 149 pages, $16. 00, Paperback, November 2010, ISBN 9781935928157
There have been a great number of books debating what effects technology and the Internet have had on us individually and as a species. And there is a bit of that at play in Douglas Rushkoff’s recent book, Program or Be Programmed, but what he really offers is a clear view of the fundamental biases of the Internet and what we can do to effectively use that technology without letting it abuse us in the process.
NEWS & OPINION: Program or Be Programmed
Posted November 18, 2010, 8:00 PM with category of Management & Workplace Culture
Douglas Rushkoff follows his full size, largely distributed Life, Inc. with an indie distributed, smaller book called Program or Be Programmed: Ten Commands for a Digital Age. The biggest difference though, is not the size or distribution -- but that it may be his most powerful writing yet.