Program or Be Programmed: Ten Commands for a Digital Age

Program or Be Programmed: Ten Commands for a Digital Age

By Douglas Rushkoff

A friendly little book with a big and actionable message helps readers come to recognize programming as the new literacy of the digital age. The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It's here; it's everywhere.

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Book Information

Publisher: Soft Skull Press
Publish Date: 09/06/2011
Pages: 154
ISBN-13: 9781593764265
ISBN-10: 159376426X
Language: English

Full Description

A friendly little book with a big and actionable message helps readers come to recognize programming as the new literacy of the digital age. The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It's here; it's everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? "Choose the former," writes Rushkoff, "and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make." In this spirited, accessible guide to poetics of new media, Rushkoff picks up where Marshall McLuhan left off to create a template through which to see beyond the social conventions and power structures that have vexed us for centuries. In ten chapters, composed of ten "commands" accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate this new universe.

About the Author

Douglas Rushkoff is the bestselling author of Present Shock , as well as a dozen other books on media, technology, and culture, including Program or Be Programmed and Life Inc.

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