El Punto Clave: Como los Pequenos Cambios Pueden Provocar Grandes Efectos = The Tipping Point
In this widely acclaimed bestseller, Malcolm Gladwell analyzes that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire: the keys to success. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This revolutionary work explores and brilliantly illuminates the tipping point phenomenon, introducing the people responsible for creating fadsthe never surpassed word-of-mouth. Gladwell studies fashion, kids TV shows, the behavior of smokers, and even direct marketing, in a work that is already changing the way people throughout the world think about selling products and disseminating ideas."
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