Purple Cow: Transform Your Business by Being Remarkable — Bulk Books — Business Books in Bulk — 800-CEO-READ

Purple Cow: Transform Your Business by Being Remarkable

By Seth Godin
The cult classic that revolutionized marketing by teaching businesses that you re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world."
    ABOUT THE AUTHOR

Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.




    RELATED ARTICLES

NEW RELEASES: Business Books to Watch in August

Posted August 1, 2016, 10:00 AM
These are the books we're keeping our eyes on in August. Read more

THE 100 BEST BUSINESS BOOKS OF ALL TIME: SALES AND MARKETING

Posted April 1, 2016, 3:37 PM with category of Marketing & Sales
Approaches and pitfalls in the ongoing process of creating customers. Read more

NEWS & OPINION: The 2015 Jack Covert Award for Contribution to the Business Book Industry

Posted January 14, 2016, 8:49 PM with category of Publishing Industry
This year's winner is the Founder, President, and Publisher of Portfolio, Adrian Zackheim. Read more

INTERVIEWS: Thinker in Residence: Jackie Huba on Business & Books

Posted May 3, 2013, 7:28 PM with category of Marketing & Sales
In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. Read more

NEWS & OPINION: Bob's Slice of The 100 Best

Posted July 23, 2009, 5:11 PM with category of Marketing & Sales
Bob Adams at 27 gen has written a series of posts on books he liked from The 100 Best Business Books of All Time and how they apply to church leadership. His first post is about our book and Drucker's Effective Executive. His other books include: Purple Cow - blog post / book link Six Thinking Hats - blog post / book link Leading Change - blog post / book link Why We Buy - blog post (with additional here , here, and here) / book link Little Red Book of Selling - blog post / book link He ends his last post by saying: That's my quick look at "The 100 Best Business Books of All Time. Read more




    SHARE THIS
Embedicon
 
9781591843177
eBook

  Choose a format

Price: $16.76/ea
LIST PRICE: $20.95

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $16.76 20%
25 - 99 $12.99 38%
100 - 249 $12.57 40%
250 - 499 $12.15 42%
500 - 999 $11.94 43%
ISBN: 9781591840213

Need 1000 or more?

Additional discounts may be available for print books. Please call 1-800-236-7323 or email us to request a quote.

Publisher Portfolio
Publish date 05/01/2003
Pages 210
Availability Available
ISBN-10 159184021X
Language English

Interested in eBooks?

We can provide quotes for volume eBook orders. Click the link below to e-mail us and be sure to include the number of eBooks you need.
Request a quote for eBooks