Purple Cow: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)
By Seth Godin
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded Squidoo.com, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.
NEWS: The 2015 Jack Covert Award for Contribution to the Business Book Industry
Posted January 14, 2016, 8:49 PM with category of Publishing IndustryThis year's winner is the Founder, President, and Publisher of Portfolio, Adrian Zackheim. Read more
THINKER IN RESIDENCE: Thinker in Residence: Jackie Huba on Business & Books
Posted May 3, 2013, 7:28 PM with category of MarketingIn our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. Read more
NEWS: Bob's Slice of The 100 Best
Posted July 23, 2009, 5:11 PM with category of MarketingBob Adams at 27 gen has written a series of posts on books he liked from The 100 Best Business Books of All Time and how they apply to church leadership. His first post is about our book and Drucker's Effective Executive. His other books include: Purple Cow - blog post / book link Six Thinking Hats - blog post / book link Leading Change - blog post / book link Why We Buy - blog post (with additional here , here, and here) / book link Little Red Book of Selling - blog post / book link He ends his last post by saying: That's my quick look at "The 100 Best Business Books of All Time. Read more
JACK COVERT SELECTS: Books for Understanding Social Media
Posted June 5, 2009, 5:51 PM with category of General BusinessEverybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? Read more
NEWS: We Are Fans Too...
Posted April 2, 2009, 3:58 PM with category of MarketingHugh MacLeod's tribute to Seth Godin's Purple Cow. Read more
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