dozen years ago, Peters and coauthor Robert Waterman woke up corporate America with In Search of Excellence. Once more the "unconventional" Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A "must" read for every business person.
INTERVIEWS: Brian Solis on Business and Books
Posted October 8, 2015, 9:00 AM with category of Personal Development & Human Behavior
Brian Solis tells us what question in business he's most interested in answering, and what business books have inspired him so far on his journey.
NEWS & OPINION: From 1994: Tom Peters in Milwaukee
Posted April 8, 2008, 5:22 PM with category of Leadership & Strategy
Jon interviewed Tom Peters the other day and it reminded me to share photos from when Tom visited us in Milwaukee in 1994 on his tour for The Pursuit of Wow.
Tom and David Schwartz. David's father, Harry W.
NEWS & OPINION: New Book Excerpts!
Posted September 14, 2005, 7:12 PM with category of Marketing & Sales
Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people.
Here is the line-up for the week:
Wednesday's Q&A: Mathieson interviews Don Peppers
Author of Entreprise One to One and Return on Customer
Today's Q&A: Mathieson interviews Christopher Locke
Co-author of The Cluetrain Manifesto and author of Gonzo Marketing
Tomorrow is a double-header with two great interviews:
Mathieson interviews Seth Godin
Author of Purple Cow, Free Prize Inside!
NEWS & OPINION: More Reading from All Marketers Are Liars
Posted May 31, 2005, 2:02 PM with category of Management & Workplace Culture
Seth Godin ends All Marketers Are Liars with a list of other books worth reading:
Crossing the Chasm by Geoffery Moore
Positioning by Trout and Ries
In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters
Blink by Malcolm Galdwell
Selling the Dream by Guy Kawasaki
The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print)
Don't Think Of An Elephant! /How Democrats And Progressives Can Win by George Lakoff
Secrets of Closing the Sale by Zig Ziglar
Why We Buy by Paco Underhill
Creating Customer Evangelists by Ben McConnell and Jackie Huba
Emotional Design by Donald Norman
The Moral Economy of the Peasant by James Scott
Creative Company: How St.
NEWS & OPINION: Faith Popcorn's Suggested Reading List
Posted November 30, 2004, 4:53 PM with category of Management & Workplace Culture
In last week's Wall Street Journal special section on trends, WSJ went to forecasting guru Faith Popcorn to ask her what people should be reading to keep ahead of the trends [sub. needed]. I saw a partial list over on Tom Peters blog, but you will find the whole list here:
The Future of Success by Robert Reich
The Pursuit of Wow!