The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
By Tom Peters
dozen years ago, Peters and coauthor Robert Waterman woke up corporate America with In Search of Excellence. Once more the "unconventional" Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A "must" read for every business person.
INTERVIEWS: Brian Solis on Business and Books
Posted October 8, 2015, 9:00 AM with category of Personal Development & Human BehaviorBrian Solis tells us what question in business he's most interested in answering, and what business books have inspired him so far on his journey. Read more
NEWS & OPINION: From 1994: Tom Peters in Milwaukee
Posted April 8, 2008, 5:22 PM with category of Leadership & StrategyJon interviewed Tom Peters the other day and it reminded me to share photos from when Tom visited us in Milwaukee in 1994 on his tour for The Pursuit of Wow. Read more
NEWS & OPINION: New Book Excerpts!
Posted September 14, 2005, 7:12 PM with category of Marketing & SalesYesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people. Here is the line-up for the week: Wednesday's Q&A: Mathieson interviews Don Peppers Author of Entreprise One to One and Return on Customer Today's Q&A: Mathieson interviews Christopher Locke Co-author of The Cluetrain Manifesto and author of Gonzo Marketing Tomorrow is a double-header with two great interviews: Mathieson interviews Seth Godin Author of Purple Cow, Free Prize Inside! Read more
NEWS & OPINION: More Reading from All Marketers Are Liars
Posted May 31, 2005, 2:02 PM with category of Management & Workplace CultureSeth Godin ends All Marketers Are Liars with a list of other books worth reading: Crossing the Chasm by Geoffery Moore Positioning by Trout and Ries In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters Blink by Malcolm Galdwell Selling the Dream by Guy Kawasaki The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print) Don't Think Of An Elephant! /How Democrats And Progressives Can Win by George Lakoff Secrets of Closing the Sale by Zig Ziglar Why We Buy by Paco Underhill Creating Customer Evangelists by Ben McConnell and Jackie Huba Emotional Design by Donald Norman The Moral Economy of the Peasant by James Scott Creative Company: How St. Read more
NEWS & OPINION: Faith Popcorn's Suggested Reading List
Posted November 30, 2004, 4:53 PM with category of Management & Workplace CultureIn last week's Wall Street Journal special section on trends, WSJ went to forecasting guru Faith Popcorn to ask her what people should be reading to keep ahead of the trends [sub. needed]. I saw a partial list over on Tom Peters blog, but you will find the whole list here: The Future of Success by Robert Reich The Pursuit of Wow! Read more
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