The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet
How did Real Madrid become the most successful sports team and franchise in the world? It starts with its fans and the team's devotion to the values those fans hold dearest. Delve into why the team with the most trophies in the world's most popular sport continues to win with Steven G. Mandis. Even to the author’s surprise, success does not come from deep statistical analysis or simply accumulating the best players, but rather from how the team embodies the spirit and culture of its community—a valuable lesson for sports and global business teams ali
With unprecedented behind-the-scenes access, this book is the most complete study of any sports team ever done, analyzing both on the field and off the field performance which leads to fascinating conclusions.
-David Stern, NBA commissioner emeritus
The fact that Steven Mandis was given complete access into the inner sanctum of the richest football [soccer] club in the world testifies to the trust Real Madrid placed on Steven's head, which is quite amazing. This is the definitive, comprehensive survey on the essential workings of this famous club. It is an eye-opening account, clinical and done with a sensitive touch.
-Sir Alex Ferguson, manager of Manchester United 1986-2013
This book will be one of the most influential books on sports ever written. It doesn't matter if you are a soccer or Real Madrid fan, you will look at sports and business in a different way after reading this book.
-Billy Beane, executive vice president of baseball operations and minority owner of the Oakland Athletics
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