Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet — Bulk Books — Business Books in Bulk — 800-CEO-READ

The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet

By Steven G. Mandis

How did Real Madrid become the most successful sports team and franchise in the world? It starts with its fans and the team's devotion to the values those fans hold dearest. Delve into why the team with the most trophies in the world's most popular sport continues to win with Steven G. Mandis. Even to the author’s  surprise, success does not come from deep statistical analysis or simply accumulating the best players, but rather from how the team embodies the spirit and culture of its community—a valuable lesson for sports and global business teams ali



    REVIEW QUOTES

With unprecedented behind-the-scenes access, this book is the most complete study of any sports team ever done, analyzing both on the field and off the field performance which leads to fascinating conclusions.
-David Stern, NBA commissioner emeritus

The fact that Steven Mandis was given complete access into the inner sanctum of the richest football [soccer] club in the world testifies to the trust Real Madrid placed on Steven's head, which is quite amazing. This is the definitive, comprehensive survey on the essential workings of this famous club. It is an eye-opening account, clinical and done with a sensitive touch.
-Sir Alex Ferguson, manager of Manchester United 1986-2013

This book will be one of the most influential books on sports ever written. It doesn't matter if you are a soccer or Real Madrid fan, you will look at sports and business in a different way after reading this book.
-Billy Beane, executive vice president of baseball operations and minority owner of the Oakland Athletics




    SHARE THIS
Embedicon
 
The-real-madrid-way
eBook

  Choose a format

Price: $13.56/ea
LIST PRICE: $16.95

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $13.56 20%
25 - 99 $11.87 30%
100 - 499 $11.02 35%
500 - 999 $10.68 37%
ISBN: 9781942952541

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.

Publisher Benbella Books
Publish date 10/11/2016
Pages 344
Availability Available
ISBN-10 1942952546
Language English

Interested in eBooks?

We can provide quotes for volume eBook orders. Click the link below to e-mail us and be sure to include the number of eBooks you need.
Request a quote for eBooks