The Reciprocity Advantage: A New Way to Partner for Innovation and Growth
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can t do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity giving now to get later will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business. Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage."
"In a world where the pace of change is accelerating, this book is required reading for business leaders trying to connect foresight into insight and insight into action." --Carlos Brito, CEO, Anheuser-Busch InBev "In this groundbreaking work, Bob Johansen and Karl Ronn set forth nothing less than a blueprint for the future. The Reciprocity Advantage is an up-to-the-minute analysis of what business has to abandon and what it has to embrace to achieve success in a world where disruption is increasingly the norm. The book is indispensable reading for business leaders whose survival depends on staying ahead of the curve. In other words, all of us." --Bruce D. Broussard, President and CEO, Humana Inc. "Read The Reciprocity Advantage if you want to understand how to leverage the disruptive technologies and ideas of the network age to design the winning businesses of the future." --Tim Brown, President and CEO, IDEO "The Reciprocity Advantage presents a provocative new recipe for innovation and sustainable growth. Instead of guarding all of your assets, you should give some of them away. With rich cases and practical recommendations from a futurist and an innovator, this excellent book sets the stage for companies to learn more and profit more." --Adam Grant, Professor of Management and the Class of 1965 Chair, The Wharton School, and author of Give and Take "For a longtime believer of giving and reciprocity in my personal life, it is very encouraging and refreshing to see how reciprocity is becoming a business advantage. A must-read!" --Guangyu Li, Senior Partner, McKinsey & Company, Greater China Office "Johansen and Ronn grabbed and held my attention with wonderful cases ranging from Apple's App Store to the Global Food Safety Initiative. They blend these cases with their decades of deep experience to provide a playbook of concrete and tested methods for putting the reciprocity advantage to work in your organization." --Robert I. Sutton, Professor of Management Science
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