Reframing Business: When the Map Changes the Landscape

By Richard A Normann
In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action. * Provides new business models. * Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling."


    REVIEW QUOTES
" ... [an] insightful and illuminating book where complex theoretical issues and questions are integrated..." ("International Journal of Service Industry Management," May 2004)

., ."fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." ("GNB Global Business Network," July 2001)

., ."[Normann] is provocative, original and bold. This is a book to be stimulated by ("Technovation")

.".. well worth reading... " ("Long Range Planning")





    CONTRIBUTIONS


    SHARE THIS
Embedicon
 
9780471485575
eBook

  Choose a format

Price: $64.00/ea
LIST PRICE: $80.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $64.00 20%
25 - 99 $56.00 30%
100 - 499 $52.00 35%
500 - 999 $50.40 37%
ISBN: 9780471485575

About the Hardcover

Publisher Jossey-Bass
Publish date 07/10/2001
Pages 336
ISBN-13 9780471485575
ISBN-10 0471485578
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.