Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

By Mark W Johnson

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to:

  • Determine if and when your organization needs a new business model
  • Identify powerful new opportunities to serve your existing customers in existing markets
  • Reach entirely new customers and create new markets through disruptive business models and products
  • Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies
  • Make business model innovation a more predictable discipline inside your organization

Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.

Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.


Advance Praise for Reinvent Your Business Model

Clay Christensen-- "With Reinvent Your Business Model, Mark Johnson has equipped a new generation of innovators with the insights and the tools that they need to seize the white spaces where the greatest opportunities lie."

Alex Gorsky, Chairman and CEO, Johnson & Johnson-- "Why can't powerful, well-financed companies be as innovative as nimble startups? With Johnson's book they can--it's a realistic playbook that shows us how to get out of our own way and become as good at breakthrough innovation as we are at sustaining the core."

Admiral James Stavridis, US Navy-- "Having led several significant organizational transformations over the years of my Navy career, I found Mark Johnson's book particularly on point. He is a true pathfinder in the world of business thinking!"

J. W. Marriott Jr., Chairman and CEO, Marriott International-- "It's not enough to create new products or services--your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that--taking the fear out of venturing into the unknown and opening up new territories of opportunity."

Victor K. Fung, Group Chairman, Fung Group-- "The speed at which today's economy is changing has drastically raised the importance of game-changing transformation. Reinvent Your Business Model is an important guide for business leaders seeking to understand how companies manage constant change while identifying and capitalizing on new ideas to stay ahead."

Scott Cook, founder and Chairman, Executive Committee, Intuit-- "Can a young company make the Fortune 500 list? Business model innovation is now the most proven route, and Reinvent Your Business Model is the bible on how your firm can do it."

Reed Hastings, founder and CEO, Netflix-- "Companies that introduce new business models to their industry are able to take advantage of enormous opportunities. In Reinvent Your Business Model, Johnson gives businesses the critical tools they need to develop new ways of bringing value to customers--and to make those opportunities a reality."


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ISBN: 9781633696464

About the Hardcover

Publisher Harvard Business School Press
Publish date 07/10/2018
Pages 240
ISBN-13 9781633696464
ISBN-10 1633696464
Language English

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