Reinventing Your Contact Center: A Manager's Guide to Successful Multi-Channel CRM

By Lisa M Schwartz, Natalie L Petouhoff, Lana M Ruffins
Emphasizing the worth of positive customer interactions, ""Re-Inventing Your Contact Center" "provides tools for building the very best multi-channel customer relationship management system. Learn why customer contact centers are so valuable to the company's bottom line. Discover how to keep employees motivated, challenged and committed. Understand the multiple channels used to communicate effectively with consumers. This new text unlocks many of the secrets behind successful customer service management and is filled with cases, exercises and assignments that build communication strategies, listening skills and confidence to re-invent one's own contact center. Highlights multi-channel contact center strategies. Includes all forms of customer contact, such as: voice, email, fax, Web and more! Emphasizes the value of contact management centers. Discusses how customer service experiences impact consumer behavior and purchasing plans. Includes numerous lists, charts, and calculations that can be used to determine contact center effectiveness. Excellent for anyone involved in managing a Contact Center.



  Choose a format

Price: $36.20/ea

1 $36.20 9780131837898 No volume discount available.

About the Paperback

Publisher Not available
Publish date 04/01/2006
Pages 245
ISBN-13 9780131837898
ISBN-10 0131837893
Language English