By Patricia Martin

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. "RenGen" is about the rise of the next "renaissance generation" - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo."RenGen" draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including: a new class of workers dedicated to creating innovationa growing desire to express new ideas and concepts aestheticallyand, a new respect for learning-fueled by the Internet, a medium that links ideas, information, and visuals and connects people aross communities

Based on original research, "RenGen" gives leaders a lens through which to consider important business decisions.


  Choose a format

Price: $19.95/ea

1 $19.95 9781598691344 No volume discount available.

About the Hardcover

Publisher Platinum Press Inc.
Publish date 07/07/2015
Pages 241
ISBN-13 9781598691344
Language English