Reset: Business and Society in the New Social Landscape

By James Rubin, Barie Carmichael
As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectations. With citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity. Control of the corporate narrative has shifted to engaged stakeholders in the new social landscape, requiring a radical change to company practices.

James Rubin and Barie Carmichael provide a strategic roadmap for businesses to navigate the new era, rebuild trust, and find their voice. Reset traces the global decline of trust in business at the same time that the public's expectations for business's role in society are rising. Today, businesses must bridge this widening gap, which requires strategic solutions anchored in a critical outside-in understanding of the stakeholder footprint of the business model. C-suite executives who proactively mitigate the negative social impacts inherent in their business models, strategies, and operations can find win-win solutions that not only benefit both their business and society, but also enable sustainable growth in the challenging new social landscape. Rubin and Carmichael offer case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. Reset is an essential guide to navigating the pitfalls and taking advantage of the opportunities of the reset.


NEW RELEASES: Business Books to Watch in January 2018

Posted January 2, 2018, 10:57 AM with category of Publishing Industry
These are some of the books we'll be getting between the covers of in January, 2018. Read more


  Choose a format

Price: $23.96/ea
LIST PRICE: $29.95

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $23.96 20%
25 - 99 $20.96 30%
100 - 499 $19.47 35%
500 - 999 $18.87 37%
ISBN: 9780231178242

About the Hardcover

Publisher Columbia University Press
Publish date 01/09/2018
Pages 272
ISBN-13 9780231178242
ISBN-10 0231178247
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.

Categorized Under