Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

By Fraser P Seitel, John Doorley
Good public relations is a strategic imperative more important to your competitive success than even advertising or marketing. This title examines case studies to glean the PR dos and don'ts for the new media world and offers a wake-up call for anyone tasked with representing their business to the world.


"I would give it an 'A.' It should be required reading for every communications student and their instructors, and for every person involved in a business that may some day have a PR problem or use a PR firm. Put it on your must-read list."--"O'Dwyer's"

"A fun and educational discussion of building and protecting a reputation by two leaders in the field of public relations... Lots of practical information for both building a business and living a life."--"Kirkus Reviews"

"By now you know we're in the middle of a communications revolution with an explosion of new media channels to reach your audience directly and then have your ideas shared in social networks. But most organizations act as if we're still in the mainstream media era of big expensive campaigns. "Rethinking Reputation" shows you how to reset your concept of reputation and to navigate this new media world. Beautifully written with compelling real-word examples from companies large and small, Seitel and Doorley show you how to succeed."--David Meerman Scott, bestselling author of "The New Rules of Marketing and PR," now in over 25 languages from Bulgarian to Vietnamese

"In an age of public conversations, reputation maintenance is a daily practice, and your crisis management skills may be needed at any moment. Fraser Seitel and John Doorley's book "Rethinking Reputation" doesn't just shed light on PR best practices; it's a wake-up call and a must-read for all communications professionals today."--Deirdre Breakenridge, CEO Pure Performance Communications and author of "Social Media and Public Relations"

""Rethinking Reputation" reminds us all of the importance of PR in the most ad-cluttered world we've ever lived in. I highly recommend it to business professionals everywhere. Two big likeable thumbs up!"--Dave Kerpen, "New York Times" bestselling author, " Likeable Social Media "and" Likeable Business "

"Personal reputations seem in tatters everywhere you look today. This entertaining guide to


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ISBN: 9781137278708

About the Paperback

Publisher Palgrave MacMillan
Publish date 09/17/2013
Pages 239
ISBN-13 9781137278708
ISBN-10 1137278706
Language English

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