Reverse Innovation: Create Far from Home, Win Everywhere

By Vijay Govindarajan, Chris Trimble
Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech.


JACK COVERT SELECTS: Jack Covert Selects - How Stella Saved the Farm

Posted March 15, 2013, 5:26 PM with category of Management & Workplace Culture
How Stella Saved the Farm: A Wild and Wooly Yarn About Making Innovation Happen by Vijay Govindarajan and Chris Trimble, St. Martins Press, 160 pages, $19. 98, Hardcover, March 2013, ISBN 9781250002129 I was surprised to see that two of the most respected and knowledgeable business book authors writing today, Vijay Govindarajan and Chris Trimble, wrote a parable. Read more

NEWS & OPINION: The Best Books of 2012, Amazon Edition

Posted November 28, 2012, 2:50 PM with category of Management & Workplace Culture
Amazon's editors have come up with another fine list of books this year. Their choices in the Business and Investing category are: The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, Random House Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb, Random House The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick Lencioni, Jossey-Bass Private Empire: ExxonMobil and American Power by Steve Coll, The Penguin Press Startup Communities: Building an Entrepreneurial Ecosystem in Your City by Brad Feld, John Wiley & Sons How Much is Enough? : Money and the Good Life by Robert Skidelsky and Edward Skidelsky Reverse Innovation: Create Far From Home, Win Everywhere by Vijay Govindarajan, Chris Trimble and Indra K. Read more

NEWS & OPINION: The Best Books of 2012, strategy + business Edition

Posted November 27, 2012, 7:44 PM with category of Management & Workplace Culture
The strategy + business best of business books list is always one of our favorites of the year—one we always look forward to—and this year's does not disappoint. The strength of the list is in it's breadth and flexibility. The categories always change slightly to reflect the important topics of the year, and they choose experts on those topics to pick the best books published in those categories. Read more

NEWS & OPINION: Reverse Innovation

Posted April 10, 2012, 1:19 PM with category of Management & Workplace Culture
Following up my recent post on Jugaad Innovation, which detailed Western companies that looked at non-Western innovation as inspiration, today I'm reading Vijay Govindarajan and Chris Trimble's Reverse Innovation: Create Far From Home, Win Everywhere. What's interesting about this book, is the authors are calling companies to actually innovate from within non-rich countries, and then tweak that innovation to adapt to richer nations. If this sounds over-ambitious, consider Gatorade, and example from the book, whose fundamental recipe began in Bangladesh to treat victims of cholera. Read more



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ISBN: 9781422157640

About the Hardcover

Publisher Harvard Business School Press
Publish date 04/10/2012
Pages 256
ISBN-13 9781422157640
ISBN-10 1422157644
Language English

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