The Riddle: Where Ideas Come from and How to Have Better Ones
Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.
"Razeghi's self-help text is designed to assist the everyday genius in finding those 'ah-ha' ideas like those Albert Einstein and Thomas Edison came across in the past. Razeghi presents his thoughts in a straightforward, user-friendly manner"." --Publishers Weekly", February 25, 2008
1 $27.95 9780787996321 No volume discount available.
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