800-CEO-READ is closed until Monday, August 19th, when we will become Porchlight Book Company! Read the news here.

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

By Alberto Savoia

The Law of Market Failure: Most new products will fail in the market, even if competently executed.

Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It offers an unparalleled approach to beating the beast that is market failure.

Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie "John Carter," or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children's book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about.

If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe that they either are, or will be, in the first group--the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched--regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe that other people fail because they don't know what they are doing. Somehow, we believe that this does not apply to us and to our idea--especially if we've experienced victories in the past.

Filled with detailed case studies, a lesson on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype), The Right It is a groundbreaking, entertaining, and highly practical book delivers a proven formula for turning ideas, products, services, and businesses into successful endeavors.

As Alberto writes, "make sure you are building The Right It before you build It right."



    RELATED ARTICLES

NEW RELEASES: Business Books to Watch in February

Posted February 4, 2019, 9:00 AM with category of Publishing Industry
20 books we think our readers may be interested in giving some consideration in February. Read more




    SHARE THIS
Embedicon
 
9780062884657
eBook

Shopping cart is not available

800-CEO-READ is currently closed, and not accepting new orders until Monday, August 19th. If you have questions about an existing order, please call 800-236-7323 or email customerservice@porchlight.com.

Price: $20.79/ea
LIST PRICE: $25.99

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 29 $20.79 20%
30 - 99 $18.19 30%
100 - 499 $16.89 35%
500 - 999 $15.59 40%
ISBN: 9780062884657

About the Hardcover

Publisher HarperOne
Publish date 02/26/2019
Pages 272
ISBN-13 9780062884657
ISBN-10 0062884654
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Categorized Under