Rise of the DEO: Leadership by Design

By Maria Giudice, Christopher Ireland
The majority of companies, their employees and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year and career ladders have been replaced by trampolines. This environment of constant change will only accelerate in the future and traditional business leaders are ill equipped to deal with it. Just as we took our cues from MBAs and the military in casting the ideal CEO of the 20th century, we can look to design - in its broadest form - to model our future leader, the DEO. These leaders possess characteristics, behaviors and mindsets that allow them to excel in unpredictable, fast-moving and value-charged conditions. They are catalysts for transformation and agents of change. A hybrid of strategic business executive and creative problem-solver, the DEO is willing to take on anything as an object of design and looks at ALL problems as design challenges. Readers will learn not only why this form of leadership is essential to the success of modern organizations, but also what characteristics are best suited to this role. Through intimate conversations with leading DEOs, we explore the mindsets, communities, processes and practices common to creative business leaders. The book lays out graphically and through example how DEOs run their companies and why this approach makes sense now. We help readers identify these skills in themselves and their colleagues, and we guide them in using these skills to build, revive or reinvent the next generation of great companies and organization.


    REVIEW QUOTES
"The most resilient companies and institutions of today are not machines, they are wonderfully complex organisms. They require intentional leadership and thoughtful nurturing. 'Chief Decision Maker' no longer cuts it. Instead, a new kind of leader is emerging whose attributes are energetically described in"Rise of the DEO." Here is an inspirational and accessible code-base for effective leadership in the 21st century." --Tim Brown, CEO IDEO "Giudice and Ireland provide a simple, detailed path to becoming a successful creative leader. The DEO chooses to lead out in the open instead of from behind a closed door, to fail fast instead of fear failing, to care for the micro-details instead of micromanaging. Their creative collaboration is certain to spark a new generation of executives who learn to lead as designers, and designers who might make their way to becoming the next DEO." --John Maeda, Author of "Laws of Simplicity"and"Redesigning Leadership, "President, Rhode Island School of Design "Rise of the DEO identifies a new generation of leaders who combine traits we typically think of as opposites. They are analytic and creative. They are rule breakers and system thinkers. These are the men and women who will change our world for the better."--Chip Conley, Founder of Joie de Vivre Hospitality and author of PEAK "Businesses and governments have discovered the power of a creative mind to effect change and produce value. Experts note that CEOs who possess a design sensibility or trust others who do are best suited to thrive in a changing world. Yet not until"Rise of the DEO"has anyone captured the true potential of a design-oriented thinker at the highest level of an organization. Maria Giudice and Christopher Ireland have written a seminal work that will transform the role of the designer and the pace of innovation. This book is a must read." - Richard Grefe, executive director, AIGA, the professional association for design. "Our cities need leaders driven by dreams and data. Rise of the DEO shows us who these leaders are and how we can create more of them." --Jay Nath, Chief Innovation Officer, San Francisco Mayor's Office ""Rise of the DEO goes"beyond the traditional principles of leadership to the fresh and nuanced world of intuition, social intelligence and compelling messaging - the place where leaders increasingly find breakthroughs that engage contemporary talent and organizations. I've added this book to my toolkit and started introducing its suggestions into a range of coaching, talent management and organization effectiveness activities." - Joe Herold, Senior Vice President, Human Resources, Rentech, Inc "
"Rise of the DEO identifies a new generation of leaders who combine traits we typically think of as opposites. They are analytic and creative. They are rule breakers and system thinkers. These are the men and women who will change our world for the better."--Chip Conley, Founder of Joie de Vivre Hospitality and author of PEAK "Businesses and governments have discovered the power of a creative mind to effect change and produce value. Experts note that CEOs who possess a design sensibility-or trust others who do-are best suited to thrive in a changing world. Yet not until "Rise of the DEO" has anyone captured the true potential of a design-oriented thinker at the highest level of an organization. Maria Giudice and Christopher Ireland have written a seminal work that will transform the role of the designer and the pace of innovation. This book is a must read." - Richard Grefe, executive director, AIGA, the professional association for design.



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About the Paperback

Publisher Not available
Publish date 09/27/2013
Pages 213
ISBN-13 9780321934390
ISBN-10 0321934393
Language English