The Risk-Driven Business Model: Four Questions That Will Define Your Company

By Karan Girotra, Serguei Netessine

How to outsmart risk
Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns.
The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk--information risk, when you make decisions without enough information, and incentive-alignment risk, when decision makers' incentives are at odds with the broader goals of the company. Leaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries, and shape a better world.
INSEAD's Karan Girotra and Serguei Netessine, noted operations and innovation professors who have consulted with dozens of companies, walk you through a business model audit to determine what key decisions get made in a business, when they get made, who makes them, and why we make the decisions we do.
By changing your company's key decisions within this framework, you can fundamentally alter the risks that will impact your business.
This book is for entrepreneurs and executives in companies involved in dynamic industries where the locus of risk is shifting, and includes lessons from Zipcar, Blockbuster, Apple, Benetton, Kickstarter, Walmart, and dozens of other global companies.
The Risk-Driven Business Model demystifies business model risk, with clear directives aimed at improving decision making and driving your business forward.

ADVANCE PRAISE for "The Risk-Driven Business Model" Hermann Simon, founder, Chairman, and former CEO, Simon-Kucher & Partners; author, Hidden Champions of the 21st Century-- ""The Risk-Driven Business Model"'s powerful framework and great examples show you how to create a disruptive business model and make the right decisions for your company and products. A must-read for executives and entrepreneurs alike." Frances X. Frei, UPS Foundation Professor of Service Management and Senior Associate Dean, Harvard Business School; coauthor, "Uncommon Service"-- "Karan Girotra and Serguei Netessine have a powerful partnership that results in first-rate conceptual ideas. Simply put, this book changed the way I viewed the world." Karl T. Ulrich, Vice Dean of Innovation, The Wharton School, University of Pennsylvania-- "Girotra and Netessine have crafted a spectacular book that guides executives and entrepreneurs through a structured process for creating a disruptive business model. I highly recommend it." Hugh Mason, cofounder and CEO, JFDI.Asia-- "Welcome to the new opportunity in risk. Karan Girotra and Serguei Netessine's four W's are empowering as entrepreneurs like me start to imagine new businesses and innovations. An impressive and important book."


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ISBN: 9781422191538

About the Hardcover

Publisher Harvard Business School Press
Publish date 07/08/2014
Pages 241
ISBN-13 9781422191538
ISBN-10 1422191532
Language English