Rocket: Eight Lessons to Secure Infinite Growth

By Michael J Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a how-to lesson, and by the end, you ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.

A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers desires and behaviors in order to deliver intimately rewarding experiences every time they shop including knowing what they need before they do. Included is a self critique to identify where you are currently before you transform your career and company by mastering how to:

Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space
Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment
Deliver all the core benefits of a particular demand space in your product from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement
Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way

With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations."


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ISBN: 9781259585425

About the Hardcover

Publisher McGraw-Hill Education
Publish date 10/06/2015
Pages 320
ISBN-13 9781259585425
ISBN-10 1259585425
Language English