Secrets of Success: Best Practices for Growth and Profitability (Revised)

By David Taber
New Tools and Best Practices for Driving More Sales and Profitswith From Chatter to the Service Cloud, now offers unprecedented opportunities to supercharge business performance.But most SFDC customers won't achieve that potential. " Secrets of Success, Second Edition, " is the one guide that will help you transform these opportunities into profit. Drawing on his personal experience with more than a hundreddeployments, David Taber guides you through every aspect of planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in smost recent releases. Reflecting all that s been learned about making work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You ll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today s key obstacles to maximizing the value of New coverage in this revised edition includes
  • Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value
  • Leveraging tablets and smartphones to build your CRM strategy
  • Identifying prospects and delighting customers through s Social CRM capabilities
  • Promoting more effective internal and external collaboration with Chatter
  • Identifying best practices for going all Cloud and managing the attendant risks
  • Establishing realistic hard and soft metrics for everything from productivity and profitability to social CRM performance
  • Discovering today s most valuable third-party AppExchange products
Together with its companion website (, this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder."

  • 9780133517392
  • 9780133517392

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ISBN: 9780133517392

About the Paperback

Publisher Prentice Hall
Publish date 11/15/2013
Pages 624
ISBN-13 9780133517392
ISBN-10 013351739X
Language English

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