Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
"Powerful and compelling. [Blackshaw's] book lays out a straightforward roadmap for companies and brands to follow to re-engineer the way they listen, respond, and engage with today's empowered consumers!" -Linnea Johnson, Director, Unilever Consumer Services "Highly-readable....Proves the importance andvalue of credibility, and delivers practical advice on how to earn credibility through authentic relationship management." - Jim Boyce, President, North America, Convergys Corporation "Provides frank insight...on how marketers and consumer affairs professionals can more effectively navigate this new landscape. Net result: [SATISFIED CUSTOMERS TELL THREE FRIENDS] helps me stay on top of my game. " -Tom Asher, Head of Consumer Relations North America, Levi Strauss & Co ""This book is far less about technology or the 'next cool thing' than very simple truths and principles - earning trust and building credibility through listening, responsiveness, dependability and performance. BBB has served as the marketplace voice for these principles for nearly 100 years, and Pete puts them all into a contemporary mission critical context." - Steven J. Cole, "President and CEO," Council of Better Business Bureaus, Inc.
"A practical how-to guide -- filled with great examples and stories -- on how to build your brand authentically in today's world." - Tony Hsieh, CEO - Zappos.com
1 $21.95 9780385522724 No volume discount available.
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