The Science of Fear: How the Culture of Fear Manipulates Your Brain

By Daniel Gardner
A timely and entertaining psychological look at why we're afraid and what to do about it
From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?
"The Science of Fear" is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Daniel Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better, and our lives braver.


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ISBN: 9780452295469

About the Paperback

Publisher Plume Books
Publish date 06/01/2009
Pages 351
ISBN-13 9780452295469
ISBN-10 0452295467
Language English

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