The Secret Language of Leadership: How Leaders Inspire Action Through Narrative

By Stephen Denning
The book introduces "the concept of narrative intelligence--"an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents--anyone who is setting out to the change the world.


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ISBN: 9780787987893

About the Hardcover

Publisher Jossey-Bass
Publish date 10/01/2007
Pages 279
ISBN-13 9780787987893
Language English

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