Selling the Dream (Revised)
By Guy Kawasaki
The bestselling author of "The Macintosh Way" reveals his phenomenally successful evangelical business approach to selling, marketing, and managing.
NEWS & OPINION: Guy Kawasaki's "Top Ten"
Posted June 15, 2009, 3:48 PM with category of Management & Workplace CultureKawasaki, author of The Art of the Start, Selling the Dream and Reality Check, revealed his top ten rules for innovation at a recent technology conference. Condensed into ten nuggets, this advice comes from someone with a wealth of experience and knowledge to share, but is broken down nicely. Points like focusing on value, sharing with others, and staying innovative will sound familiar, yet inspiring, to many, but surprising points like "be crappy" reveal that sometimes the delays that come with perfectionism can be a great hindrance to companies. Read more
NEWS & OPINION: More Reading from All Marketers Are Liars
Posted May 31, 2005, 2:02 PM with category of Management & Workplace CultureSeth Godin ends All Marketers Are Liars with a list of other books worth reading: Crossing the Chasm by Geoffery Moore Positioning by Trout and Ries In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters Blink by Malcolm Galdwell Selling the Dream by Guy Kawasaki The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print) Don't Think Of An Elephant! /How Democrats And Progressives Can Win by George Lakoff Secrets of Closing the Sale by Zig Ziglar Why We Buy by Paco Underhill Creating Customer Evangelists by Ben McConnell and Jackie Huba Emotional Design by Donald Norman The Moral Economy of the Peasant by James Scott Creative Company: How St. Read more
NEWS & OPINION: New Guy
Posted April 20, 2004, 7:20 PM with category of Management & Workplace CultureI know there are a lot of fans out there of Guy Kawasaki. He has a new book coming out this fall called "The Art of the Start". He decided to hold a contest for the cover design of the new book. Read more
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