Selling the Invisible: A Field Guide to Modern Marketing
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
THE 100 BEST BUSINESS BOOKS OF ALL TIME: SALES AND MARKETING
Posted April 1, 2016, 3:37 PM with category of Marketing & SalesApproaches and pitfalls in the ongoing process of creating customers. Read more
NEWS & OPINION: SalesHQ Recommends Their Twenty Favorites
Posted July 22, 2009, 2:23 PM with category of Big Ideas & New PerspectivesSalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns. Little Red Book of Selling by Jeffrey Gitomer  The Game by Neil Strauss Presentation Zen by Garr Reynolds The Complete Idiot’s Guide to Cold Calling by Keith Rosen Sales 2. Read more
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