Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

Drawing on two decades of consulting with leading salesorganizations, sales leadership expert Lisa Earle McLeod revealshow a Noble Sales Purpose (NSP) can drive a team to outstandingsales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understandearnestly how they make a difference to customers outperform theirmore quota-driven counterparts. This book shows executives, managers, and aspiring sales leaders how to find your NSP andcreate a sales force of True Believers who drive revenue and dowork that makes them proud.

• Explains why sales organizations with a clearly stated NobleSales Purpose (NSP) dramatically outperform sales organizationsdriven by numbers alone
• Details how to find your NSP using a simple three-partformula
• Shares how to use NSP to make your salespeople more assertive, focused, and profitable

In an era where most organizations believe that money is theonly way to motivate salespeople, Selling With Purposeoffers a sustainable and exciting alternative.