Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

By Jeff Gothelf, Josh Seiden
The End of Assembly Line Management

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn't merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.

Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them--and to continuously innovate within them.

In illuminating and instructive business examples, you'll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call "outcome-focused management"; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.

This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.



    RELATED ARTICLES

EXCERPTS: Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

Posted February 15, 2017, 9:45 AM
Jeff Gothelf and Josh Seiden explain that a "new level of volatility and uncertainty is one of the side effects of the digital revolution" and tell us businesses must become "sensing organizations," and "need new ways to respond." Read more

NEW RELEASES: Business Books to Watch in February

Posted February 1, 2017, 9:01 AM with category of Publishing Industry
These are some of the books we have our eyes on in February. Read more




    SHARE THIS
Embedicon
 
9781633691889
eBook

  Choose a format

Price: $25.60/ea
LIST PRICE: $32.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $25.60 20%
25 + $22.40 30%
ISBN: 9781633691889

About the Hardcover

Publisher Harvard Business School Press
Publish date 02/07/2017
Pages 256
ISBN-13 9781633691889
ISBN-10 1633691888
Language English