Serious Play: How the World's Best Companies Simulate to Innovate

By Michael Schrage
Successful innovation demands more than a good strategic plan; it requires creative improvization. Much of the serious play that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations.





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ISBN: 9780875848143

About the Hardcover

Publisher Harvard Business School Press
Publish date 12/10/1999
Pages 244
ISBN-13 9780875848143
ISBN-10 0875848141
Language English