Shallows: What the Internet Is Doing to Our Brains — Business Books in Bulk - 800-CEO-READ

The Shallows: What the Internet Is Doing to Our Brains

    By Nicholas Carr
Now, Carr expands his argument into the most compelling exploration of the Internet s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by tools of the mind from the alphabet to maps, to the printing press, the clock, and the computer Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds. "
Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, as well as The Big Switch and Does IT Matter? His articles and essays have appeared in The Atlantic, the New York Times, the Wall Street Journal, Wired, and the New Republic, and he writes the widely read blog Rough Type. He has been writer-in-residence at the University of California, Berkeley, and an executive editor of the Harvard Business Review.


NEWS: Net Smart

Posted March 27, 2012, 10:00 PM with category of Innovation & Creativity
Regular readers of this blog know that we're very interested (or at least I'm very interested) in how the internet is changing not only how we socialize, shop, and work, but how we think and function as human beings—individually, culturally, and as a society. Going back to 2007 when Andrew Keen's Cult of the Amateur went up against David Weinberger's Everything Is Miscellaneous, and continuing through last year when Nicholas Carr's The Shallows was released around the time of Clay Shirky's Cognitive Surplus, we've been fortunate that publishers have put out books by great thinkers that take opposing sides of the issue that we can compare and contrast. It always sparks a lively conversation. Read more

STAFF PICKS: The New Theseus and Novelty Minotaur

Posted February 29, 2012, 7:44 PM with category of General Business
Theseus was always in search of his next adventure, choosing to travel overland to meet his father in Athens so he could clear the road of its notorious monsters and villains (such as Procrustes, who business book readers may recognize from Nassim Nicholas Taleb's Bed of Procrustes) rather than taking the safer sea route suggested by his grandfather. And when he learned that Athens was sending seven young men and seven women in war tribute each year to be devoured by the Minotaur—the half-bull, half man pet monster of the cruel King Minos of Crete—he decided he would be one of the fourteen to go, that he would try to rid the world of yet another monster. Winifred Gallagher's recently released New: Understanding Our Need for Novelty and Change, explains the tendencies each of us has (or lacks) for novelty and new experiences—or neophilia—and what those tendencies mean for each of us and our collective future. Read more

NEWS: Google Reader

Posted July 25, 2011, 8:36 PM with category of General Business
We were discussing the new Google eReader via email here last week, when Roy replied with the following: Big Shock: Roy has never used Google anything. I think it's a government conspiracy. Happy Tuesday! Read more

NEWS: The 2011 Pulitzer Prize - Is There No Justice?

Posted April 19, 2011, 1:42 PM with category of Publishing Industry
Seth Godin wrote last October that, "If there's justice, [Kevin Kelly's What Technology Wants] will win the Pulitzer Prize. And, while I think there remains some justice in the world regardless of the fact that it did not, we would agree that it deserved at least a nomination in the general nonfiction category (something another of our favorite books, Nicholas Carr's The Shallows: What the Internet Is Doing to Our Brain, did happily receive). But, I'm sure that the book that won the category—Siddhartha Mukherjee's The Emperor of All Maladies: A Biography of Cancer—is not at all undeserving. Read more

NEWS: Friday Links (On a Snowy Monday Afternoon)

Posted January 10, 2011, 8:50 PM with category of General Business
It's been a while since we linked up a Friday afternoon, and since I didn't get the chance to do it last Friday, I thought I'd do so today. ➻ Clay Shirky, author of Here Comes Everybody and Cognitive Surplus, contributed an article to the current issue of Foreign Affairs about The Political Power of Social Media. You'll need to purchase the full length article ($0. Read more


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Language English
Pages 280
Published 06/01/2011
Publisher W. W. Norton & Company

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