The Shift: The Transformation of Today's Marketers Into Tomorrow's Growth Leaders

By Scott M Davis
Praise for "The Shift"

"More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." -Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America

"At we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" -Tony Hsieh, CEO,

"The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." -Fisk Johnson, chairman and CEO, SC Johnson

"The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." -CJ Fraleigh, CEO, Sara Lee Retail and Foodservice

"Marketer as a P&L-oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." -Mark L. Vachon, president and CEO, GE Healthcare, Americas

"The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." -David Aaker, vice chairman, Prophet; and, author, "Brand Leadership"

"The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." -Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University

"Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" -Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company


NEWS & OPINION: Welcome to the Network Era - An Essay by Scott Davis

Posted July 8, 2009, 12:43 PM with category of Marketing & Sales
Welcome to the Network Era – Shaping Brands and the Business By Scott Davis Nike’s view of its customers reflects the continuing Web-driven shift in our culture that has, in turn, ushered in a new era of marketing – the Network Era. Whether it’s in establishing a soccer social networking site, its 10K Human Race or a foundation to invest in the “girl effect,” “…[we’re] not in the business of keeping media companies alive. We are in the business of connecting with customers around the world,” says Trevor Edwards, corporate vice president of global brand and category management. Read more


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About the Hardcover

Publisher Jossey-Bass
Publish date 05/01/2009
Pages 236
ISBN-13 9780470388389
Language English