Shoptimism: Why the American Consumer Will Keep on Buying No Matter What

By Lee Eisenberg
In this smart, engaging book, Lee Eisenberg, best-selling author of" The Number: A Completely Different Way to Think about the Rest of Your Life," leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime.

Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side."

Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we "really" looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy?

Are you a classic buyer (your "head" wants to do the right thing), or a "romantic" buyer (your "heart" just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer?

Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift?

Brimming with wit and surprise, "Shoptimism" will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.


JACK COVERT SELECTS: Lee Eisenberg's Shoptimism (and 50% off of The Number)

Posted November 6, 2009, 6:20 PM with category of Management & Workplace Culture
One of the books we really tried to get people to read in 2006 was Lee Eisenberg's The Number: A Completely Different Way to Think about the Rest of Your Life, published by Simon & Schuster imprint Free Press. We were huge evangelists of the book, constantly blogging and telling everyone we could about it. It was a Jack Covert Selects and Todd picked it as one of his best books of 2006. Read more


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About the Hardcover

Publisher Free Press
Publish date 11/03/2009
Pages 334
ISBN-13 9780743296250
ISBN-10 0743296257
Language English