Small Giants: Companies That Choose to Be Great Instead of Big (Anniversary)

By Bo Burlingham
How maverick companies have passed up the growth treadmill -- and focused on greatness instead.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman's Community of Businesses, including the world-famous Zingerman's Deli of Ann Arbor.

Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.


NEWS & OPINION: In the Books - Off to the Printers VII

Posted January 7, 2010, 10:15 PM with category of Management & Workplace Culture
In today's installment of past articles from In the Books, we have something from Robert Morris—an independent management consultant and one of the most knowledgeable business book reviewers in the country. In the essay below, he discusses the best leadership books of 2008. ◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊ Real-World Lessons in Leadership BY ROBERT MORRIS The authors of the best leadership books published in 2008 draw heavily upon a wealth of real-world information, both their own and others’, notably corporate executives and leaders in other fields. Read more

NEWS & OPINION: Penguin Launches New Online Promotion Tools

Posted June 23, 2009, 3:15 PM with category of Publishing Industry
Last week, Penguin launched a set of micro-sites for their newly published books. Called From the Publisher's Office, the initiative uses text excerpts, audio interviews and video clips to promote upcoming titles. Our friends at Portfolio are specifically involved with one of the microsites called Penguin Business Thought Leaders. Read more

NEWS & OPINION: Inc. Magazine's 30th Anniversary Book Recommendations

Posted April 8, 2009, 8:03 PM with category of Management & Workplace Culture
Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read. Here is the list in its entirety: Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996) The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004) The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F. Read more


Posted September 18, 2006, 11:03 PM with category of Management & Workplace Culture
The shortlist for the 2006 FT/Goldman Sachs book award has been announced. Here are the award criteria: THE MISSION "To identify the book that provides the most compelling and enjoyable insight into modern business issues, including management, finance and economics. " What I personally like about the mission statement is the use of the word enjoyable That term is missing from far too many business books. Read more

NEWS & OPINION: Two Book Webinars this Thursday

Posted May 9, 2006, 8:16 PM with category of Management & Workplace Culture
On May 11 at noon Eastern time, Bo Burlingham will be leading an online discussion on his book Small Giants. Get all the details here. And on that same day, at 1:00 PM Eastern, I will be hosting a webinar on the topic of how leaders implement change, as illustrated in the book The Gold Mine. Read more


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ISBN: 9781591841494

About the Paperback

Publisher Portfolio
Publish date 04/01/2007
Pages 232
ISBN-13 9781591841494
ISBN-10 1591841496
Language English

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