Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

By Seth Godin
As one of today s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:
Bon Jovi And The Pirates
Christmas Card Spam
Clinging To Your Job Title?
How Much Would You Pay to Be on Oprah s Show?
The Persistence of Really Bad Ideas
The Seduction of Good Enough
What Happens When It's All on Tape?
Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: I guarantee that you'll find some ideas that don t work for you. But I m certain that you're smart enough to see the stuff you ve always wanted to do, buried deep inside one of these riffs. And I m betting that once inspired, you ll actually make something happen. "


Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.


NEWS & OPINION: No Asshole Rule Wins Quills Awards (Business Category)

Posted September 10, 2007, 3:09 PM with category of Publishing Industry
The Quill Awards, which they self-describe as "first literary prizes to reflect the tastes of all the groups that matter most in publishing--- readers, booksellers and librarians", were announced this morning. Bob Sutton's No Asshole Rule won the business category from the finalists of Small Is the New Big by Seth Godin, Women & Money by Suze Orman, Send by David Shipley and Will Schwalbe, and Chocolates on the Pillow Aren't Enough Jonathan M. Tisch with Karl Weber. Read more

NEWS & OPINION: 2007 Quill Nominees

Posted June 8, 2007, 7:58 PM with category of Publishing Industry
2007 Quill Nominees by Kate At BEA, the 2007 Quill Award nominees were announced. What titles were eligible? Eligible titles for the 2007 Quill Awards were those published between July 1, 2006 and June 30, 2007. Read more

NEWS & OPINION: 2006 Bestsellers (a little late)

Posted March 27, 2007, 7:33 PM with category of Management & Workplace Culture
Some folks started asking us for the 2006 bestsellers. Some how we forgot to do this right after the New Year, and I know many of you are dying to hear the results. One note on methodology: We award points to a book's position on our monthly list, as well as the number of months it appears on our lists. Read more

NEWS & OPINION: The Dip: A New Book Coming From Seth Godin

Posted January 22, 2007, 3:45 PM with category of Management & Workplace Culture
During our October NYC trip, we heard there was a new book coming out from book machine called Seth Godin. Since there wasn't much to say beyond "Hey, Seth has a new book coming out! ", we held off. Read more

NEWS & OPINION: ZDNet's Best in Business and Technology 2006

Posted December 28, 2006, 5:03 PM with category of Management & Workplace Culture
Mitch Ratcliffe of ZDNet has complied his list of favorite business and technology books in 2006. He says: This year's crop of business books, as usual, included a lot of me-too titles that were easily put down and forgotten after a few pages or chapters, because they contained little new, nothing thought-provoking. Downright crazy ideas are better than none, and challenges to the status quo invaluable, so don't shy away from shaking your colleagues' mental trees with a good book. Read more


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ISBN: 9781591841265

About the Hardcover

Publisher Portfolio
Publish date 08/17/2006
Pages 323
ISBN-13 9781591841265
ISBN-10 1591841267
Language English

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