Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas
By Seth Godin
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
Bon Jovi And The Pirates
Christmas Card Spam
Clinging To Your Job Title?
How Much Would You Pay to Be on Oprah s Show?
The Persistence of Really Bad Ideas
The Seduction of Good Enough
What Happens When It's All on Tape?
Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: I guarantee that you'll find some ideas that don t work for you. But I m certain that you're smart enough to see the stuff you ve always wanted to do, buried deep inside one of these riffs. And I m betting that once inspired, you ll actually make something happen. "
Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.
He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
His newest book, What To Do When It's Your Turn, is already a bestseller.
NEWS & OPINION: No Asshole Rule Wins Quills Awards (Business Category)
NEWS & OPINION: 2007 Quill Nominees
NEWS & OPINION: 2006 Bestsellers (a little late)
NEWS & OPINION: The Dip: A New Book Coming From Seth Godin
NEWS & OPINION: ZDNet's Best in Business and Technology 2006
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