Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas
By Seth Godin
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
Bon Jovi And The Pirates
Christmas Card Spam
Clinging To Your Job Title?
How Much Would You Pay to Be on Oprah s Show?
The Persistence of Really Bad Ideas
The Seduction of Good Enough
What Happens When It's All on Tape?
Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: I guarantee that you'll find some ideas that don t work for you. But I m certain that you're smart enough to see the stuff you ve always wanted to do, buried deep inside one of these riffs. And I m betting that once inspired, you ll actually make something happen. "
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NEWS & OPINION: ZDNet's Best in Business and Technology 2006
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