"Smart Mobs" takes us on a journey around the world for a preview of the next techno-cultural shift. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, wireless-paging, and Internet-access devices-that will allow us to connect with anyone, anytime, anywhere.Rheingold offers a penetrating perspective on the new convergence of pop culture, cutting-edge technology, and social activism. He also reminds us that the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, and adapt to it.
NEWS & OPINION: Net Smart
Posted March 27, 2012, 10:00 PM with category of Innovation & Creativity
Regular readers of this blog know that we're very interested (or at least I'm very interested) in how the internet is changing not only how we socialize, shop, and work, but how we think and function as human beings—individually, culturally, and as a society. Going back to 2007 when Andrew Keen's Cult of the Amateur went up against David Weinberger's Everything Is Miscellaneous, and continuing through last year when Nicholas Carr's The Shallows was released around the time of Clay Shirky's Cognitive Surplus, we've been fortunate that publishers have put out books by great thinkers that take opposing sides of the issue that we can compare and contrast. It always sparks a lively conversation.
EXCERPTS: Branding Unbound by Rick Mathieson - Part VI
Posted September 16, 2005, 2:37 PM with category of Management & Workplace Culture
Howard Rheingold: The Mobile Net's New "Mob" Mentality
Howard Rheingold knows a revolution when he sees one. In 1993, he wrote The Virtual Community before most people had ever even ventured onto the Internet. And in his landmark book Smart Mobs: The Next Social Revolution, he explored the outer fringes of the mobile Web, and how its creating new bonds between human beings-for better and for worse.
EXCERPTS: Branding Unbound by Rick Mathieson - Part V
Posted September 16, 2005, 2:12 PM with category of Management & Workplace Culture
Tom Peters: The Gospel According to St. Peters
Part polemicist, part unabashed cheerleader, Tom Peters says the future of business will be driven by those who laugh in the face of todays play-it-safe corporate mind-set and fearlessly allow themselves to "screw up, think weird, and throw out the old business playbooks. "
Of course, hes always had a sensationalist streak.
NEWS & OPINION: New Book Excerpts!
Posted September 14, 2005, 7:12 PM with category of Marketing & Sales
Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people.
Here is the line-up for the week:
Wednesday's Q&A: Mathieson interviews Don Peppers
Author of Entreprise One to One and Return on Customer
Today's Q&A: Mathieson interviews Christopher Locke
Co-author of The Cluetrain Manifesto and author of Gonzo Marketing
Tomorrow is a double-header with two great interviews:
Mathieson interviews Seth Godin
Author of Purple Cow, Free Prize Inside!