Smartcuts: How Hackers, Innovators, and Icons Accelerate Success

By Shane Snow

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.

How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?

One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules.

These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.

From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter--and how perhaps the rest of us can, too.



    REVIEW QUOTES
"Smartcuts" solves a major mystery, illuminating how visionaries and pioneers find faster ways to achieve their goals. With spellbinding stories and relevant research, Shane Snow has delivered one of the most entertaining and thought-provoking books of the year. ----Adam Grant, Wharton professor and author of "Give and Take""
"As fascinating as it is fun, "Smartcuts" is an engaging journey through the types of lateral thinking and creative strategies that so often underlie success."--Maria Konnikova, New York Times bestselling author of "Mastermind"
""Smartcuts" is surprising and awesome. It's Malcolm Gladwell meets Tim Ferriss. Part "Good to Great", part McGuyver, this is a book every 21st century entrepreneur should read."--Scott Gerber, Founder, Young Entrepreneurs Council



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ISBN: 9780062560759

About the Paperback

Publisher HarperBusiness
Publish date 09/06/2016
Pages 272
ISBN-13 9780062560759
ISBN-10 0062560751
Language English

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