So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love — Business Books in Bulk - 800-CEO-READ

So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love

    By Cal Newport
In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice.
Not only is the cliche flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.
After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.
Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.
In other words, what you do for a living is much less important than how you do it.
With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.
SO GOOD THEY CAN'T IGNORE YOU will change the way we think about our careers, happiness, and the crafting of a remarkable life.
Cal Newport graduated Phi Beta Kappa from Dartmouth in 2004, where, using the strategies outlined in this book, he earned thirty-six straight A's in a row. Also the author of "How to Win at College," he" "is studying for his Ph.D. in computer science at MIT.


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Posted December 18, 2012, 6:40 PM with category of General Business
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Posted December 17, 2012, 5:06 PM with category of General Business
Our founder and president, Jack Covert, recently told Andrew Hill of The Financial Times that business books, “in their core and their soul, are self-help books, where people go to make their company better, to make their job better. ” And while that may be true of business books in general, there are many that are very specifically directed at Personal Development. This year, the best of those was Cal Newport's So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love from Business Plus. Read more

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Posted September 14, 2012, 3:12 PM with category of General Business
So Good They Can’t Ignore You: When Skills Trump Passion in the Quest for Work You Love by Cal Newport, BusinessPlus, 304 pages, $25. 99, Hardcover, September 2012, ISBN 9781455509126 I have a dear friend that has worked in the arts community for decades tell me recently that what strikes him most about great artists is not their passion, but their “toughness. ” I was reminded of that statement again when I picked up So Good They Can’t Ignore You, a great new book on career development by Cal Newport being released this month by BusinessPlus. Read more


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ISBN 9781455509102
Language English
Publish Date 09/17/2012
Publisher Grand Central Publishing

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