The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

By Joel Beckerman, Tyler Gray
"Music defines us. Joel Beckerman knows. Let him tell you all about it." Anthony Bourdain Equal parts sociological study and business advice, using unique everyday examples for instance, how the fate of the Chili s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience to explain how sound effects our mood and shopping habits. EW.com Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In"The Sonic Boom, ""composer and"strategic sound expert Joel Beckerman provides a new framework for thinking about sound s effects on every aspect of our lives. You don t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they re perceived by their audiences, and gain a competitive edge. Whether you re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of boom moments transcendent instants when sound connects with a listener s emotional core. I ve spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we ve all missed."The Sonic Boom"reveals the music and structured cacophony of everyday life. Moby"


    RELATED ARTICLES

NEWS & OPINION: And the Winners Are...

Posted December 9, 2014, 9:45 AM with category of Publishing Industry
The 800-CEO-READ Business Book Awards category winners (and shortlist for the best book of the year) 2014. Read more

NEWS & OPINION: The 800-CEO-READ Business Book Awards Longlist

Posted November 13, 2014, 9:30 AM with category of Publishing Industry
The culling process we undertake during the awards process is always rigorous, but we've narrowed it down to 40 books—5 each in 8 categories. Read more




    SHARE THIS
Embedicon
 
9780544570160
eBook

  Choose a format

Price: $21.60/ea
LIST PRICE: $27.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $21.60 20%
25 - 99 $18.90 30%
100 - 499 $17.55 35%
500 - 999 $17.01 37%
ISBN: 9780544191747

About the Hardcover

Publisher Houghton Mifflin Harcourt (HMH)
Publish date 10/21/2014
Pages 240
ISBN-13 9780544191747
ISBN-10 0544191749
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.