Soul of the Corporation: How to Manage the Identity of Your Company — Business Books in Bulk - 800-CEO-READ

The Soul of the Corporation: How to Manage the Identity of Your Company

    By Hamid Bouchikhi, John R Kimberly
Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for competitive advantage.
    ABOUT THE AUTHOR
John Kimberly is Executive Director of The Alliance. Dr Kimberly is the Henry Bower Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology at the Wharton School of the University of Pennsylvania.





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9780131857261
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Publisher Wharton School Publishing
Publish date 09/20/2015
Pages 208
Language English

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