The Soul of the Corporation: How to Manage the Identity of Your Company

By Hamid Bouchikhi, John R Kimberly
Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for competitive advantage.


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ISBN: 9780132598149

About the Paperback

Publisher Pearson Prentice Hall
Publish date 09/01/2007
Pages 208
ISBN-13 9780132598149
ISBN-10 0132598140
Language English

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