Soul of the Corporation: How to Manage the Identity of Your Company — Business Books in Bulk - 800-CEO-READ

The Soul of the Corporation: How to Manage the Identity of Your Company

    By Hamid Bouchikhi, John R Kimberly
Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for competitive advantage.




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ISBN: 9780132598149

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Publisher Pearson Prentice Hall
Publish date 09/01/2007
Pages 208
Availability Available
Language English

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