The Source of Success: Five Enduring Principles at the Heart of Real Leadership
In "The Source of Success, " Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee--a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: Creative capacity and the brand integrity that grows from it are an organization's most important assets.Enlightened leaders inspire creativity through understanding, cooperation, and respect.Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.Alignment is "the" critical concept for the twenty-first-century organization.Great companies don't happen without leaders who have transformed "themselves."
NEWS & OPINION: Audio Elsewhere
Posted May 9, 2007, 2:42 PM with category of Personal Development & Human BehaviorThere is great business audio all over the net. Here are just a few places to supplement your media diet: Lisa Haneberg has been doing her Fireside Chats for some time. Some of hers include Peter Georgescu(The Source of Success), Lee Froschheiser (Vital Factors), and Marcus Buckingham (Go Put Your Strengths To Work). Read more
JACK COVERT SELECTS: Business Ideas for Your Ears
Posted November 14, 2006, 3:10 PM with category of Personal Development & Human BehaviorI think business audio on the net is exploding. Here is a sampling of what I found this week Lisa Haneberg has been doing her Fireside Chats for some time. Her latest two are with Peter Georgescu(The Source of Success) and Lee Froschheiser (Vital Factors). Read more
EXCERPTS: The Source of Success - Part V
Posted October 6, 2005, 1:59 PM with category of Management & Workplace CultureThe Creative Cauldron But before getting to that, it may help to show what science has established about the origins of creativity. Creative acts happen in a particular, well-defined state of mind. This has been simply demonstrated by hooking the brain to an electroencephalograph and monitoring electrical impulses during a subject’s creative activity. Read more
EXCERPTS: The Source of Success - Part IV
Posted October 5, 2005, 6:53 PM with category of Management & Workplace CultureKnocking on the Door Before you even attempt to walk through the door into this new world of creativity, you have to find your way toit. This requires a few conditions: A rational, comprehensive understanding of the core business problem, need, or opportunity. This is crucial: it’s where, having understood these elements of your situation, you can apply creativity to achieve productive differentiation. Read more
EXCERPTS: The Source of Success - Part III
Posted October 4, 2005, 2:16 PM with category of Management & Workplace CultureCreativity Is More Than a Gift In business, creativity isn’t a gift reserved for the guy in marketing communications with the earring, though he may have a head start on a certain kind of creativity. The sort I’m talking about here is a learned skill essential for everyone and every successful organization. I emphasize, it can be learned—even though creative insights aren’t automatically predictable, repeatable, or rational. Read more
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