The Source of Success: Five Enduring Principles at the Heart of Real Leadership

By Charan, Wright Dorsey, Peter Georgescu, Georgescu
In "The Source of Success, " Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee--a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: Creative capacity and the brand integrity that grows from it are an organization's most important assets.Enlightened leaders inspire creativity through understanding, cooperation, and respect.Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.Alignment is "the" critical concept for the twenty-first-century organization.Great companies don't happen without leaders who have transformed "themselves."


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Publisher Jossey-Bass
Publish date 08/01/2005
Pages 208
ISBN-13 9780787980375
ISBN-10 0787980374
Language English

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