Spanning Silos: The New CMO Imperative — Bulk Books — Business Books in Bulk — 800-CEO-READ

Spanning Silos: The New CMO Imperative

    By David A Aaker
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.


NEWS & OPINION: The 2008 800-CEO-READ Business Book Awards - Advertising & Marketing

Posted December 12, 2008, 5:10 PM with category of General Business
The books on our 2008 shortlist for the Advertising & Marketing Category are: The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema and Ed Lebar (Jossey-Bass, October 2008) Companies put a lot of effort and money into their brands, which can sometimes be higher than the value they place on their customers. As this occurs, the number of quality performing brands decreases. According to Gerzema and Lebar, this is the brand bubble, and the result could have a serious blow to the economy. Read more


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  •   For use in United States   United-states-16

Price: $29.95/ea

Publisher Harvard Business School Press
Publish date 09/20/2015
Pages 217
Availability Available
Language English

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